Northern Ice TO: a twist on water ice
Northern Ice TO serves dairy-free water ice across Toronto and the GTA, bringing its treats to weddings, events, corporate gatherings and pop-ups.
EightLabs developed a colourful brand identity spanning the logo, typography, supporting illustrations and cup packaging. The identity combines local Toronto references with playful lettering and bright colour.
From sketches to identity
Early logo explorations studied expressive lettering, ice-inspired forms and Toronto landmarks. The final logo brings the CN Tower into a distinctive, colourful wordmark.
A complete visual system
Fredoka and DM Sans support the identity alongside a palette of blue, navy, ice blue, pink, yellow, orange and lime. Supporting marks include the tower, city illustrations and a melting monogram.
Made for the cup
Three cup-label colourways and packaging mockups show how the visual identity works across the Northern Ice TO packaging family.